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Welcome to Inside Virtual Goods

Inside Virtual Goods is an exclusive in-depth research series from Inside Network presenting exclusive original research, data, and analysis on virtual goods, social gaming, and monetization on social platforms.

The Inside Virtual Goods series is designed for entrepreneurs, investors, and analysts seeking an inside view on virtual goods and social games to help guide critical business decisions.


Our Reports

Inside Virtual Goods: The Future of Social Gaming 2010

by Justin Smith & Charles Hudson

2009 will be remembered as the year that casual gaming stormed social platforms and changed the way millions of people socialized with friends online. With an up-to-$400 million acquisition of Playfish by Electronic Arts, hundreds of millions of dollars in venture investments, and some of the highest engagement numbers that online entertainment has ever seen, social games are now impacting businesses across the media landscape...

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Inside Virtual Goods: The US Virtual Goods Market 2009-2010

by Justin Smith & Charles Hudson

While virtual goods have been driving revenues in Asia and Europe for years, 2009 will be remembered as the year virtual goods-based businesses began to scale in the United States. Virtual goods may be bringing the largest disruption entertainment, communication, and e-commerce infrastructure companies have seen for a long time. The big picture? We estimate the total 2009 US virtual goods opportunity at just over $1 billion...

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